WHAT I’VE BEEN READING: The Art of Choosing by Sheena Iyengar
Iyengar rose to fame during her doctoral program when she conducted what is now a very well known study in which she set up jam tasting stations in supermarkets. The number of jams on display to taste ranged from 6 to 24 jars. Her research found that when there were more than 7 choices on […]
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