WHAT I’VE BEEN READING: A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding by Emily Skinner
I don’t usually review PhD theses, but this one caught my attention and has some really interesting ideas. In her thesis, Emily comes up with some persuasive arguments to explain the conundrum that there is a high social need for conflict resolution services, but low market demand. She identifies practitioners’ assumptions, expectations and knowledge about […]