WHAT I’VE BEEN READING: Selling the Invisible: A field guide to modern marketing by Harry Beckwithx
This New York Times bestseller is not new – it was first published in 1997 and updated in 2012. But this short and to the point book on marketing services is essential reading for anyone working on developing a conflict-related services practice. It provides a clear distinction between approaches to marketing a product, and what […]